Fresh fish, it is something that we're accustomed
to here in Malaysia. Fish in Malaysia is one of our staples for protein, either
cooked in our favourite sweet and sour sauce, steamed with ginger and oyster
sauce or made into otak-otak, it is something that always seems to be around
when we think of food.
However, if you look at it from an economic point
of view, the fresh fish market is one of the oldest perfect competitions in our
country. It is not only a market, but also a tradition and a lifestyle for many
fishermen who have had the skills for catching fish passed down for
generations.
Being in a perfect competition, there is a very
large amount of fishmongers in Malaysia, and all of them are selling the same
thing, fish
.
The fresh fish market is a very open market, as
long as you have fish to sell, you're set. All you have to do is rent a stall
at a local market and you can start your business. However, pricing is
important when you're selling fresh fish. However, sellers must conform to the
market price as they are price takers and have no market power, so if you
overcharge for your fish, you'll probably run out of business very soon.
The supply of fish is not something you tend to
worry about, after all, the sea is always there, so there will always be fish,
right? Well, when you really think about it, many factors can affect the supply
in the fresh fish market. For example, the weather. During the heavy rain
season in Malaysia, fish supply is heavily reduced, as fishermen cannot go out
to sea to catch the fish. At that point, the demand would surpass the supply,
and the price of fish would increase. This will result in a shortage of fish in
Malaysia.
Another example is Chinese New Year. This year
during the festivities, the supply of fresh fish was drastically reduced at wet
markets in the cities and as the majority of Chinese wholesalers were on their
Chinese New Year Holiday. Tenggiri fish were being sold between RM26 and RM27
per kilogram , Sardines between RM5-RM9, Tuna fish between RM6-RM7 and prawns
between RM19-RM26 per kg depending on size. These prices are RM1-RM1.50 above
their market equilibrium prices, but people still bought them.
The laws of demand and
supply dictates that when prices increase, demand will decrease. But in this
case, demand did not decrease. This is because, being a festive season, this
was a special case. During Chinese New Year, Chinese families have family dinners
and banquets where fish is usually served, and during that time of celebration,
they omitted the increment in the prices for fish. This goes to show that many
factors are able to influence a perfect competition and we can't just follow
the generic rules of demand and supply when we analyze the market.
Producers in the fresh fish market earn normal
profit. At this point, the fresh fish sellers are putting all their resources
to the best use, working at full efficiency. The overall goal of the
fishmongers is to maximize their economic profit while minimizing their costs.